Our people
Consulting staff
Szymon Duniec
Managing Director, QPMR
Szymon has been the Managing Director of ORIMA Research since May 2000. Prior to this, he was a senior economic adviser in the Department of the Prime Minister and Cabinet. Previously, Szymon held a range of positions involving economic and social research, analysis and policy advising in the Australian Government Departments of the Prime Minister and Cabinet; Treasury; Industry, Science and Resources; and Health.
Szymon specialises in:
- program evaluations and reviews; and
- quantitative market and social research, including communications tracking and evaluation studies, client surveys, community surveys and employee surveys.
Liz Duniec
Director, QPMR
ORIMA Research was established by Liz in Canberra in 1997 with the aim of being a provider of innovative and high quality research consultancy services.
Prior to this, she was a Principal of Interaction Consulting Group for three years. Before that, Liz was a consultant with PriceWaterhouseCoopers (formerly Coopers and Lybrand's Human Resources and Strategic Management Group) in Canberra for over four years.
Liz is an organisational psychologist, with extensive experience in market and social research methods. Liz specialises in:
- communications research, including:
- research to help identify policy awareness and understanding;
- developmental research to help inform communications strategy formulation;
- qualitative and quantitative research to support communication campaign development, refinement and evaluation;
- creative testing;
- branding and positioning research;
- information product testing; and
- usability and effectiveness testing of forms and websites.
- research to inform public policy development, including identifying individual and group behaviour and attitudes, motivators and barriers to action; and
- program evaluation for public sector clients.
Rodney Latimer
Director, QPMR
Rodney Latimer is a Director of ORIMA Research. He joined ORIMA in October 1997, after working in South East Asia as a Senior Research Executive with Market Behaviour Limited (MBL), which is part of the NFO (National Family Opinion) World Wide Network based in the USA.
Rodney has extensive experience in commercial marketing research and public sector research.
Rodney specialises in:
- commercial marketing research;
- government-to-business research;
- client/ stakeholder research;
- community surveys; and
- employee surveys.
Andrew Lenihan
Research Director, QPMR
Andrew joined ORIMA Research in August 1999 after spending several years as an economic adviser in the Department of the Prime Minister and Cabinet and in the former Commonwealth Department of Employment, Education and Training.
Andrew has strong skills in quantitative and statistical analysis and specialises in their application to client and employee research and program evaluations for the public sector. He also has considerable qualitative research experience.
Chris Sadler
Research Director, QPMR
Chris is Research Director (IT Applications) at ORIMA Research. Chris joined ORIMA Research in 1999 after several years as an economic analyst and adviser in the Department of the Prime Minister and Cabinet and in the former Commonwealth Department of Employment, Education and Training. He has extensive experience in conducting both quantitative and qualitative research projects for both public and private sector clients.
He specialises in establishing and managing electronic data collection and management systems, data mining and analysis of large-scale data sets.
Rebecca Fisher
Senior Research Consultant, QPMR
Rebecca joined ORIMA Research in July 2002. She has several years of experience in managing and conducting qualitative and quantitative research projects for both public sector and private sector clients. Rebecca is an experienced focus group moderator. She specialises in:
- communications research;
- program evaluations and reviews;
- client/ stakeholder research;
- community surveys; and
- employee surveys.
Jacqui Lang
Senior Research Consultant, QPMR
Jacqui Lang joined ORIMA Research in October 2000, after working for the Australian Government Department of Family and Community Services in policy development, program administration, and communication and change management roles.
Jacqui specialises in qualitative research, with a focus on communications and marketing research, including:
- branding and positioning research;
- commercial marketing research;
- website evaluation;
- research to support communication campaign development, refinement and evaluation;
- creative testing;
- information product testing; and
- usability and effectiveness testing of forms.
Kim Sullivan
Senior Research Analyst
Kim Sullivan joined ORIMA Research in September 2003.
She is an experienced researcher who specialises in quantitative research projects, including:
- program evaluations and reviews;
- client/stakeholder research;
- community surveys; and
- employee surveys.
Tyler Forrester
Senior Research Analyst, QPMR
Tyler joined ORIMA Research in January 2003. He has extensive experience across a broad range of quantitative research projects. He specialises in:
- program evaluations and reviews;
- client/stakeholder research;
- community surveys; and
- employee surveys.
Chris Andrade
Research Analyst
Chris joined ORIMA Research in May 2004. He has extensive experience in telephone interviewing, fieldwork management and data processing.
Henry Fitzgerald
Research Analyst
Henry joined ORIMA Research in May 2003 in ORIMA's Operations Division. In August 2007, he was promoted to a Research Assistant position in our Canberra consulting team and in January 2008 he was promoted to a Research Analyst position. Henry has experience in:
- the design and implementation of telephone survey fieldwork;
- conducting executive-style and complex in-depth interviews; and
- analysis and reporting.
Nathan Franklin
Research Analyst
Nathan joined ORIMA Research in January 2008. Prior to joining ORIMA, Nathan worked as a performance analyst for the Australian National Audit Office. He specialises in:
- managing electronic data collection and management systems;
- data processing and analysis; and
- the design and application of IT solutions to research problems.
Anna Lethborg
Research Analyst, QPMR
Anna joined ORIMA Research in January 2008, bringing over nine years’ experience in the industry. She has extensive experience managing both quantitative and qualitative projects for clients in the private and public sectors. Her experience includes:
- branding and image research;
- client/ stakeholder research;
- employee surveys;
- advertising and product testing; and
- tracking research.
Dr Daniel Prior
Research Consultant
Daniel joined ORIMA Research in October 2008 as a Research Consultant in the Canberra Office. Prior to joining ORIMA, Daniel worked for Communications Design & Management Pty Ltd and KPMG. From 2004-07, Daniel was a Lecturer in Marketing at Charles Sturt University (Wagga Wagga) and has 15 academic publications to his credit. Daniel is experienced in both quantitative and qualitative research and specialises in:
- commercial marketing research;
- new product development and commercialisation;
- product and brand positioning;
- client/ stakeholder research; and
- website evaluation.
Danica Ralston
Research Consultant
Danica joined ORIMA Research in May 2003. She has accumulated extensive experience across a range of qualitative and quantitative research projects. Danica is an experienced focus group moderator. She specialises in:
- communications research;
- program evaluations and reviews;
- client/ stakeholder research;
- community surveys; and
- employee surveys.
Alison Exner
Research Assistant
Alison joined ORIMA as a Research Assistant in May 2006. She has experience in:
- client/ stakeholder research;
- community surveys; and
- employee surveys.
Adam Wall
Research Assistant
Adam joined ORIMA Research in May 2003. He has extensive experience in conducting complex telephone interviews and qualitative data analysis.
Simon Xu
Research Assistant
Simon joined ORIMA as a Research Assistant in July 2007. He has experience in:
- client/stakeholder research;
- community surveys; and
- employee surveys.
Janice Wong
Research Assistant
Janice joined ORIMA as a Research Assistant in March 2008. She has experience in:
- client/stakeholder research;
- community surveys; and
- employee surveys.
Administrative staff
Paul Roach
Business Development Manager
Paul joined ORIMA Research as Business Development Manager in July 2003. He is responsible for marketing, developing client relationships, and the preparation of tender responses and quotations. He also manages internal organisational improvement projects.
Prior to joining ORIMA, Paul was a senior project management consultant leading large-scale projects for the Australian Taxation Office and the Department of Defence. Prior to this, he was a management consultant with PriceWaterhouseCoopers.
Lorraine Calabria
Administrative Officer
Lorraine joined ORIMA in July 2006. She is responsible for general administration and the day-to-day running of ORIMA’s Canberra office.
Arlene Hendricks
Executive Assistant
Arlene joined ORIMA Research in January 2008. She is the assistant to ORIMA’s two Melbourne-based Directors and is responsible for general administration and the day-to-day running of ORIMA’s Melbourne office.
Tina Sadler
Administrative Officer
Tina joined ORIMA Research in April 2000. She assists Lorraine with general administration in ORIMA’s Canberra office.
Sul Soeleiman
Accountant/Senior Bookkeeper
Sul joined ORIMA in August 2008. She is responsible for the financial administrative functions at ORIMA Research, including accounts payable, receivable, payroll and financial performance reporting.
